Rajiv Mehta • Mountain View, CA • (650) 823-3274 • rajiv@bhageera.com

Summary
Technology executive with over 15 years of  experience in commercializing disruptive innovations, and leading products from conception to market success. Reputation for combining strategic thinking with a passion for hands-on execution. Recognized and sought-out expert in consumer health and emerging health technologies. Has held executive positions and consulting roles in both large corporations and entrepreneurial startups. Expertise includes:
  • Consumer health technology
  • Product management
  • h/w, s/w, UI/UX development
  • Opportunity assessment
  • Market/user research
  • Business strategy
Key Accomplishments
  • Created and shipped 12+ consumer technology products (hardware, software, services) for Apple, Adobe and others, through the full-cycle from initial conception to market success.
  • Co-founded startup for mobile health device; shipped 2 ground-breaking mobile health apps.
  • Recognized expert in the consumer health and family caregiving markets and related technologies (wearables, apps, etc.).
  • Prominent speaker at leading industry conferences (e.g. TEDMed and MedicineX), and participant at many invitation-only industry colloquia.
  • Evaluated the market potential and developed business plans for a variety of disruptive technologies for Symbol Technologies, Kleiner Perkins, and Interval Research. 
Experience
Bhageera Inc (www.bhageera.com) • Current
Principal and Founder  Strategy consulting, market research and technology incubation.

Consumer Health
Help organizations understand patient’s and families’ health activities, and design and develop great interventions and products. Created and launched two pioneering apps for self-care and family caregiving, Unfrazzle and Tonic, to help manage and coordinate caregiving tasks.
    • Research: Conducted extensive ethnographic research to understand consumer health management activities, desires and challenges. Identified numerous industry mis-perceptions about challenges of adherence (this paper and short talk summarize learnings).
    • Design: Developed ground-breaking UI/UX architecture that allows users great flexibility to tailor functionality to their unique and ever-changing regimens, while maintaining data sync across multiple, asynchronous caregivers. Published and presented on designing for health.
    • Development: Selected and supervised development resources (s/w, h/w, web).
Consulting on Disruptive Innovation 
Clients include Adobe, Alere, Kleiner Perkins, Motorola, and numerous startups. Projects include:
    • Opportunity Assessment: Evaluated market potential and developed business strategy for innovations in wireless technology, home entertainment, and consumer photography.
    • Go-To-Market Strategy: Developed go-to-market strategy for innovative photo-editing technology, recruited major camera vendor as strategic partner & investor, and defined consumer imaging application.
    • Product Launch: Established retail channel with a major electronics retailer, managed beta  program, and developed product road map (hardware, software, and web)  for a novel consumer data-storage startup.
Atlas of Caregiving • Current
Project Director
  • The Atlas of Caregiving Pilot is exploring new ways to study and map family caregiving to make it easier and more effective. The project is supported by a grant from the Robert Wood Johnson Foundation. Working with leaders in the Quantified Self, health, and caregiving communities, we will collect, analyze and visualize data — both qualitative and quantitative — to help us better understand family caregiving in the United States.

Zume Life2006–2009
CEO, Founder  Start-up with pioneering solution for consumer health & wellness.
    • Raised $1.7 million from private investors, and recruited team of ten (engineering, operations, business development, marketing & support) in Silicon Valley and India.
    • Developed and launched complete solution that included mobile device (custom mobile device, and smartphone application), cloud-based services (web application including presentation, visualization, analytics and social networking), and human services.
    • Received prominent coverage in New York Times & Wall Street Journal, and very positive results in industry and consumer pilots.

Symbol Technologies2004–2005
Fellow  Led commercialization efforts for innovative technologies with unclear business opportunities.
    • Developed mobile product concept, based on new wireless technology, and business strategy for Symbol’s mobile computing LOB. Resulted in Symbol’s top customers demanding rapid commercialization, and offering unusually large orders for a new product category.
    • Foresaw poor business prospects for an internal high-profile, laser-based “pico-projector” effort, resulting in its discontinuation and sale. Decision validated by anemic growth of this industry.

Adobe Systems • 2001–2002
Director, Product Management  Grew consumer digital imaging business.
    • Developed and led business strategy, conceptualized new products, and recruited team to expand Adobe’s consumer imaging business. Acquired VC-funded startup for critical technology and development expertise. Initial product from new strategy Photoshop Album quickly became the market leader.

Interval Research • 1998–2000
Director, Business Development (Interval) & CEO (Tyzx)
    • Evaluated commercialization possibilities and developed business strategies for various technologies and product concepts generated by Interval researchers. Projects included compression technologies, digital photography products and services, multimedia authoring tools, virtual reality and augmented reality product concepts, and display technologies.
    • Tyzx was an Interval spin-out focused on commercializing a ground-breaking stereo-vision technology. Grew team from 5 to 26 people, as we developed a prototype system (custom ASIC, hardware, data visualization and business-decision software) and signed up alpha customers.

Dejima • 1998
CEO, Founder  Startup with innovative natural-language processing technology.
    • Developed business and product strategy, raised initial funding, and recruited initial team. Led development of prototype to demonstrate use of natural language to control systems. Company later acquired by Sybase and re-branded Answers Anywhere, a foundational component of their iAnywhere mobile enterprise business.

Regis McKenna • 1996–1997
Principal  Market strategy and product positioning for technology firms.
    • Led consulting engagements to provide marketing strategy advice to high-technology firms. Industries included: enterprise software, consumer electronics, web tools, and biotech.
    • Led numerous public talks and internal seminars for clients on “Bringing technology to market.”

Apple • 1989–1994
Product Manager  Sparked digital camera revolution.
    • Conceived, championed and led Apple’s digital camera efforts to market leadership position—identifying unseen market opportunity, developing product and business strategy, establishing supplier relationships, and leading market creation efforts. QuickTake 100 camera sparked consumer digital camera revolution, causing overall market sales to double in year after launch while capturing ~70% market share.
    • Revived Apple’s scanner business and re-captured market leadership position with OneScanner.
    • Supported development and launch of Macintosh personal computers, and established business case to EOL Apple II product line.

NASA Ames Research Center • 1982–1987
Research Scientist  Research on turbulence and control systems.
    • Conducted research on clear-air turbulence, wind shear, and adaptive control systems, which was published in major professional and NASA journals and presented at professional conferences.

Consumer Health Industry Leadership
Thought Leadership
Extensive public speaking and writing activities have included: TEDMed, Health 2.0, Cleveland Clinic, Medicine X, Quantified Self, TiE, HIC (Australia), Health Hack Day (Sweden), mHealth Summit, ONC advisory panel, and SelfCare and ACM Interactions journals. (details here)

Family Caregiver Alliance (www.caregiver.org) • 2012–current
Board Member  Non-profit helps and advocates for family caregivers at the local-to-national levels.

The Quantified Self (www.quantifiedself.com) • 2009–current
Advisor & Co-organizer  Global movement of self-trackers and toolmakers.
      • Co-organize and moderate QS conferences and San Francisco Bay Area meetups
      • Contributor to the QS blog; launched Toolmaker Talks series
      • Speak about QS/self-tracking movement at industry conferences
    Education
    Columbia • 1989
    MBA  International Business / Marketing, Beta Gamma Sigma, Dean’s List
      Stanford • 1984
      MS  Aeronautics and Astronautics
        Princeton • 1982
        BSE magna cum laude  Mechanical and Aerospace Engineering