|We help companies
evaluate and commercialize
Radical innovation, necessary for the creation of major new market opportunities, requires a different approach than incremental innovation. Most innovation is incremental, involving modest technological changes, existing markets, and established customer behaviors. Companies compete by leveraging existing knowledge and organizational competencies. Radical innovation, however, is based on large technological changes and/or dramatically different new product concepts, and addresses latent customer needs. The markets for such innovations, by definition, barely exist. To evaluate and exploit such opportunities requires knowledge and resources that are likely outside a company's current experiences.
We can help you efficiently evaluate and commercialize radical innovation opportunities, by working with you to deeply investigate and understand latent market needs, to synthesize product solutions and business strategies from ideas and technologies in many different places, to advocate for letting go of pet theories, and by identifying ways to rapidly test concepts.
Bhageera is led by Rajiv Mehta, an experienced technology and business leader. He has more than twenty years experience in developing new businesses, via executive positions and consulting roles in large corporations and entrepreneurial startups in a wide variety of technologies and industry sectors. Rajiv combines strategic thinking with a passion for hands-on execution. He takes an analytical, multi-disciplinary and creative approach to identifying and exploiting significant growth opportunities based on radical technological innovations or new market insights. He has conceived of and led many products from sketch-on-a-napkin to in-the-market success.
We provide consulting services, in an advisory or temporary hands-on capacity, for:
• Evaluation and commercialization of radical innovation
• Business strategy for emerging / nascent markets
• General management of new business ventures
• Product management
• Business development
• Marketing strategy & execution
Have included: Adobe, Apple, Attachmate, Blue Pixel, Caliper, Dejima, Fotiva, Fujitsu, Future Image, Global Alliance Partners, Health Metrics Systems, Hewlett Packard, Interval Research, Inverness Medical Innovations, Kleiner Perkins Caufield & Byers, Mirra, Motorola, NASA, Nik, PranaRx, Regis McKenna, Sage Software, Sony, Symbol Technologies, Zume Life
||FOCUS ON SELF AND FAMILY CARE
A major recent focus has been on people's own efforts to manage their health — "self care" and "family caregiving" — on understanding market needs and on developing products and solutions to meet these needs. As over 99% of health happens outside the clinical setting, improving self care is vital to improving health. Unfortunately, it has also been relatively neglected, especially with the challenges of mundane, everyday caregiving.
Unfrazzle is an online media and smartphone app development company. We address the growing needs of tens of millions of family caregivers. Our task management and coordination tools and education support are designed to make life easier: easier to provide quality care of their loved ones, easier to coordinate with co-caregivers, and most importantly, easier to maintain a reasonable level of sanity and person wellness in their own lives.
"QS" is a global collaboration of users and makers of tracking tools. People who track various aspects of their lives with the expectation that they'll learn something about themselves and perhaps use that knowledge to improve their lives in some way. Rajiv is co-organizer of Quantified Self.
PAPERS & PRESENTATIONS
"Long, Strange Trip Indeed" — essay
"Health Technology for the Other 99%" — presentation
"The Future of Healthcare: Innovation at the Edge" — presentation
"Outfitting Families for Caregiving Journeys" — presentation
"Toolmaker Talks" — series
"Family Caregiving" — post
"The Self-Quantification Movement" — paper
"A Billion Little Experiments" — paper
"Reframing Health to Embrace Design of Our Own Well-being" — paper & presentation